The problem
Non-specific Low Back Pain (NSLBP) is NOT non-specific, but it is very common.
Sciatica is a description and NOT a diagnosis.
Medicalising LBP has proven disastrous for patients and payers (see costs below).
Our solution
Our algorithms screen patients for Red Flags and determine which education and exercises are most appropriate for the individual. The gamified system then coaches them via their smartphone to complete their daily tasks to achieve relief AND prevention. With access provided to tailored exercise programs and specialist clinicians.
We apply techniques from the Theory of Planned BehavIour and Self Determination Theory and Fun Theory.
Only the common cold exceeds back pain as a reason people seek medical assistance in the UK
Business Costs
Healthcare Costs and Savings