The problem

Non-specific Low Back Pain (NSLBP) is NOT non-specific, but it is very common.

Sciatica is a description and NOT a diagnosis.

Medicalising LBP has proven disastrous for patients and payers (see costs below).

Fun alert

Our solution

Our algorithms screen patients for Red Flags and determine which education and exercises are most appropriate for the individual. The gamified system then coaches them via their smartphone to complete their daily tasks to achieve relief AND prevention. With access provided to tailored exercise programs and specialist clinicians.

We apply techniques from the Theory of Planned BehavIour and Self Determination Theory and Fun Theory.

Only the common cold exceeds back pain as a reason people seek medical assistance in the UK

Business Costs

12.5% of all work absences are due to back pain

Low Back Pain affects 38% of the working population annually, with 12% having a period of absence

The average cost of an absence is £1700

Healthcare Costs and Savings

Almost 7 million GP visits are due to back pain annually

LBP is responsible for the loss of 2,313 of disability adjusted life years (DALY) per 100,000 – a much higher ratio than the remainder of musculoskeletal issues (911), depression (704) and diabetes (337) combined

Mitigating against one person needing to see their GP once, would save £45 of GP’s time and £41.35 in prescription charges

Preventing low back pain from becoming chronic would save an average £1074 per patient – this would save £628.29 in GPs time, £239.5 in referrals to secondary care and £206.21 in pain relief medication